About Us

Toad Thumper Lures was built on a simple idea—create better bass fishing lures for anglers who expect more from their gear. Born out of countless days on the water and a deep passion for chasing big bass, the brand is rooted in real experience, not just theory.

Founder Cody Cannon grew up fishing some of the most legendary bass waters in the country, where he learned firsthand what separates average lures from those that consistently produce. Through years of experience—and time spent around some of the best in the sport, including Lee Livesay—he saw a clear gap in the market, especially when it came to topwater frog lures that could perform in heavy cover while still delivering consistent hook-up ratios.

That’s where Toad Thumper Lures comes in.

Every lure we make—from explosive topwater frog lures to lifelike swimbaits, soft plastics, and jigs—is designed with performance in mind. These aren’t just good-looking baits—they’re built to handle real fishing conditions, whether you’re working thick grass mats, targeting structure, or covering open water for aggressive bass.

Our frog lures, in particular, are what set us apart. Designed for serious topwater anglers, they’re built to move cleanly through heavy cover while delivering the kind of action that triggers aggressive surface strikes. When the bite is on, these are the lures you want tied on.

At Toad Thumper, “Pursuit of Perfection” isn’t just a tagline—it’s how we approach every product. Each bait is tested, refined, and proven on the water to ensure it performs when it matters most.

If you’re looking for premium bass fishing lures that are built to catch fish—not just sit in a tackle box—you’re in the right place.

Explore the full lineup of Toad Thumper Lures and find the right bait for your next day on the water.